Redirect Logo
Dashboard
Smart Routing
Conditional Logic

Rule-Based Redirects

Customize and steer traffic using flexible redirect rules.

Intelligent Traffic Routing

Route visitors to the right destination based on dynamic conditions

Geographic Routing

Direct visitors to region-specific content based on their location.

Device Detection

Route mobile and desktop users to optimized experiences.

Time-Based Rules

Schedule redirects to activate at specific times or dates.

A/B Testing

Split traffic between destinations for testing and optimization.

Browser Targeting

Customize redirects based on visitor browser and language.

Referrer Rules

Route traffic differently based on the referring website or campaign.

Rule Types

Powerful conditions to control your redirect logic

Geographic Rules

Location-Based Routing:

  • Country: Route by visitor's country
  • Region/State: Target specific states or provinces
  • City: City-level targeting for local businesses
  • Continent: Broad geographic regions
  • Custom Regions: Define your own geographic areas

Example Use Cases:

  • Route EU visitors to GDPR-compliant pages
  • Direct US traffic to .com, UK traffic to .co.uk
  • Show local phone numbers by region
Device & Browser Rules

Device Detection:

  • Device Type: Desktop, mobile, tablet
  • Operating System: iOS, Android, Windows, macOS
  • Browser: Chrome, Safari, Firefox, Edge
  • Screen Size: Route based on screen resolution
  • Touch Support: Detect touch-enabled devices

Example Use Cases:

  • Mobile users → app download page
  • Desktop users → full website experience
  • iOS users → App Store, Android → Google Play
Time-Based Rules

Scheduling Options:

  • Date Ranges: Activate rules between specific dates
  • Time of Day: Route differently during business hours
  • Day of Week: Weekend vs weekday routing
  • Timezone Support: Rules respect visitor's local time
  • Recurring Schedules: Weekly, monthly patterns

Example Use Cases:

  • Holiday promotions with automatic start/end
  • Business hours → contact form, after hours → support docs
  • Weekend traffic → casual content, weekday → business focus
Traffic Splitting

A/B Testing & Load Distribution:

  • Percentage Split: 50/50, 70/30, or custom ratios
  • Weighted Routing: Distribute traffic by priority
  • Random Distribution: Truly random traffic splitting
  • Session Stickiness: Keep users on same variant
  • Conversion Tracking: Track performance by destination

Example Use Cases:

  • Test landing page variations
  • Gradually roll out new website versions
  • Load balance between multiple servers

Advanced Rule Conditions

Referrer-Based Routing

Route visitors based on where they came from:

Social Media Routing

  • Facebook: fb.com, facebook.com → social landing page
  • Twitter: twitter.com, t.co → Twitter-optimized content
  • LinkedIn: linkedin.com → professional content
  • Instagram: instagram.com → visual-focused page

Search Engine Routing

  • Google: google.com, google.* → SEO-optimized landing
  • Bing: bing.com → Bing-specific content
  • Direct Traffic: No referrer → default homepage

Campaign Attribution

  • Email Campaigns: Specific email domains → personalized content
  • Partner Sites: Partner domains → co-branded experience
  • Affiliate Links: Affiliate domains → commission tracking

UTM Parameter Rules

  • utm_source: Route by traffic source
  • utm_medium: Different handling for email vs social
  • utm_campaign: Campaign-specific destinations
  • Custom Parameters: Any URL parameter can trigger rules

Real-World Use Cases

Global E-commerce Optimization

Transform your international online store by automatically routing visitors to region-appropriate experiences. European customers get GDPR-compliant checkout flows and Euro pricing, while US visitors see USD pricing and faster shipping options. Mobile users are seamlessly directed to touch-optimized storefronts, and returning customers skip the homepage entirely, landing directly on their personalized account dashboard.

Intelligent SaaS Product Rollouts

Manage complex product launches with confidence using graduated rollout strategies. Beta testers from invite campaigns get immediate access to new features, while enterprise customers enjoy dedicated high-performance environments. Implement sophisticated A/B testing by routing 20% of new users to experimental features while maintaining stability for your core user base.

Campaign-Driven Marketing Automation

Maximize marketing ROI by delivering highly targeted experiences based on traffic source. Social media visitors land on shareable, visually-rich pages optimized for engagement, while email subscribers see personalized content matching their campaign segment. Paid search traffic gets conversion-optimized landing pages with clear calls-to-action, while organic visitors receive SEO-optimized content that builds trust and authority.

Time-Sensitive Promotion Management

Automate complex promotional strategies that adapt to real-world schedules and events. During Black Friday, all traffic flows to special sale pages with countdown timers, while business hours route support inquiries to live chat, and after-hours visitors get comprehensive self-service resources. Weekend traffic enjoys casual, lifestyle-focused content while weekday visitors see business-oriented messaging and case studies.